Details

Autor(en) / Beteiligte

• Monferrer, Diego
• Ripollés, María
• Blesa, Andreu

Titel

COMPETITIVENESS THROUGH STRATEGIC ORIENTATION/KONKURENTNOST KROZ STRATESKU ORIJENTACIJU

Ist Teil von

• Tržište, 2012-07, Vol.24 (2), p.163

Ort / Verlag

Zagreb: University of Zagreb, Faculty of Economics and Business

Erscheinungsjahr

2012

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• It can be argued from past research that, in order to reach an advantageous competitive position in international markets, international new ventures (INV) must overcome two major liabilities: liability of newness and liability of foreignness. In this respect, an understanding of the process through which these firms acquire and manage market information is essential if we are to understand their international competitive position. When it comes to domestic markets, it has been argued that developing a market orientation not only helps to obtain market information but that it also facilitates its management and integration in the firm's knowledge base.