Details

Autor(en) / Beteiligte

• Tsutsui, William M.
• Coates, Ken
• Holroyd, Carin

Titel

Soft power and the globalization of Japanese popular culture

Ist Teil von

• Japan in the Age of Globalization, 2011, p.136-147

Auflage

1

Ort / Verlag

United Kingdom: Routledge

Erscheinungsjahr

2011

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• The rise of Japanese pop culture has been one of the undeniable global phenomena of the late twentieth and early twenty-first centuries. This rapid ascent and global diffusion has been remarkable in its speed and breadth. Japanese anime (animation) and manga (comic books/graphic novels) have become youth favorites internationally; Japanese video games and television series claim devoted followings around the world; sudoku number puzzles have replaced crosswords in popularity and pushed up pencil demand globally; Japanese fashion defines chic in Asia as well as Europe. As Timothy Craig has put it, In short, Japanese pop culture is ubiquitous, hot, and increasingly influential. Once routinely derided as a one-dimensional power, a heavyweight in the production and export of the "hard" of automobiles, electronics, and other manufactured goods but a nobody in terms of the "soft" of cultural products and influence, Japan now contributes not just to our material lives, but to our everyday cultural lives as well. 1