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This chapter explores restaurant owners' perceptions of authenticity, quality and identity aspects within the ethnic dining sector. It addresses the gap by examining the meanings of authenticity amongst restaurateurs serving mainly Greek food, located in both the UK and Greece, using a qualitative interpretive approach based upon data generated through in-depth interviews. Specifically, interviewees discussed hummus, which can be found in most of the Greek ethnic restaurants in the UK but not in Greece. In fact, hummus can be found in several other countries within the Mediterranean area and most of these countries contest its origin. The evaluation of data revealed differences between restaurateurs who run a restaurant that was predominantly based upon indexical cues and those who prioritise the requirements of consumers which leads them to follow an existential notion of authenticity.