Details

Autor(en) / Beteiligte

• Chatzopoulou, Elena

Titel

The quality and authenticity network: Identities, authenticity perceptions and quality conventions

Ist Teil von

• Ethnic Hospitality Marketing, 2023, Vol.1, p.107-139

Auflage

1

Ort / Verlag

United Kingdom: Routledge

Erscheinungsjahr

2023

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• This chapter combines the perceptions of both sides and illustrates the constructed network, which is structured on word of mouth, expectations and perceptions about authenticity and quality. It suggests restaurant categorisation based on quality conventions theory. Pragmatic iconicity refers to where authenticity perceptions of the target diners are met. The factors on which this type of authenticity rely are convenience and mutual satisfaction of a set of food standards. Ancestral indexicality refers to where authenticity convention is based upon recipes provided by ancestors or previous generations (traditional, historic, construction of previous generations). The factors upon which the authenticity meaning is structured are honesty, nostalgia, social ties, uniqueness, proud and friendly restaurateurs. The ethos of traditional Greek slow-cooking techniques was maintained amongst these restaurants; however, ingredients were selected on the basis of perceived freshness and eating quality.