Details

Autor(en) / Beteiligte

• Kaur, Balween
• Mittal, Meenakshi
• Bali, Vikram

Titel

Precursors and Impediments of Green Consumer Behaviour: An Overview

Ist Teil von

• Handbook of Sustainable Development Through Green Engineering and Technology, 2022, p.35-48

Auflage

1

Ort / Verlag

United Kingdom: CRC Press

Erscheinungsjahr

2022

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• The study of consumer behaviour has become inevitable for the producers and marketers across the globe. It hikes the competitive advantage of manufacturers over competitors in diverse aspects, thereby facilitating domestic and international trade. Moreover, the quality of products is found to be exceptionally good in countries where the buying behaviour of the consumers is consistently studied by researchers (Egen, 2007). The behaviour exhibited by an ecologically conscious consumer is determined by various antecedents that motivate him to buy green products and contribute in sustainable development and healing of Mother Earth. These motivating factors are classified into distinct categories, such as psychographic factors, socio-demographic factors, green marketing tools, socio-cultural factors, and product attributes. Moreover, several inhibitors impede the consumer to buy pro-environmental products, thereby creating an obstacle in the process of sustainable development. This book chapter makes a detailed account of factors that promote and impede consumers' ability to behave in a pro-environmental manner. This will provide insights to manufacturers and marketers with regard to precursors and impediments of green consumer behaviour and will facilitate them in designing their future production and marketing strategies accordingly.