Details

Autor(en) / Beteiligte

• Kramer, Jitske
• Gorup, Meta
• Montero, Carla Guerrón
• Borecký, Pavel
• Podjed, Dan
• Guerrón Montero, Carla

Titel

Open up the treasure of anthropology to the world

Ist Teil von

• Why the World Needs Anthropologists, 2021, p.123-135

Auflage

1

Ort / Verlag

United Kingdom: Routledge

Erscheinungsjahr

2021

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• For most managers and leaders in the corporate world, it is not easy to create effective culture change programmes. This is where the knowledge and methods of cultural anthropology kick in. Anthropology can help people understand how cultures are constantly changing and how to create a more effective culture change plan in organizations. This chapter shows how applied anthropology can make cultural change programmes a lot easier to handle. Anthropology can help people understand how cultures are constantly changing and how to create a more effective culture change plan in organizations. This chapter shows how applied anthropology can make cultural change programmes a lot easier to handle. Corporate anthropology comes out of the application of cultural anthropology to management and consultancy. This relatively new professional field goes by various names: organizational anthropology, business anthropology and corporate anthropology. Corporate anthropology illuminates the dynamics of an organization that are at work beneath the surface. It reveals the difference between the formal organizational structure and informal sources of power. Anthropologists make the strange seem familiar and the familiar seem strange. They do this so that space may be created for new ways of seeing and new ways of dealing with issues. The chapter also stresses the importance of the concepts of emic and etic to a broader context than just anthropology.