Details

Autor(en) / Beteiligte

• Branscome, Eva

Titel

Bau or to build a magazine: Hollein’s architecture as media

Ist Teil von

• Hans Hollein and Postmodernism, 2018, p.189-218

Auflage

1

Ort / Verlag

United Kingdom: Routledge

Erscheinungsjahr

2018

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Hans Hollein’s work is of interest to us today because it expanded the concept of architecture beyond the realm of building. This chapter discusses his idea that architecture had become a form of media. Hollein’s 1960s projects tended to be collages, exhibitions or commissions for small Viennese boutiques – including his iconic 1964 image of the aircraft carrier in the landscape and his design for the Retti candle shop. By 1965, Hollein had become a co-editor of Bau magazine, and he used this publication to bring his ideas and projects to a wider audience that included Archigram and Architectural Design in Britain. This chapter discusses Hans Hollein idea that architecture had become a form of media. Hollein's 1960s projects tended to be collages, exhibitions or commissions for small Viennese boutiques – including his iconic 1964 image of the aircraft carrier in the landscape and his design for the Retti candle shop. Read that slim, sophisticated Viennese magazine Bau edited by Hans Hollein, Oswald Oberhuber and Gustav Peichl, and someone will enter a world of architectural fun, fantasy and wit. By the time Architectural Design featured this review of Bau in 1968, the radical reincarnation of the established Der Bau had already existed for three years. The new Bau became a forum through which various voids within architecture communicated. Bau magazine successfully attracted a readership both in Austria and internationally, which is surprising, as most of the written content was in German. International exposure was important for Bau and had in fact been one of its key objectives from the very beginning.