Details

Autor(en) / Beteiligte

• Lukas, Scott

Titel

THE BRAND AND THE SENSES

Ist Teil von

• The Immersive Worlds Handbook, 2012, p.189-218

Ort / Verlag

United Kingdom: Routledge

Erscheinungsjahr

2012

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• For the guest who walks into an amazing theme park or immaculately themed restaurant for the fi rst time, there may be a sense that the space is timeless. It feels effortless to move within it and every move made by the guest is rewarded with a new feeling, a new activity, a new sense to be explored, a further extension of a meaningful idea, symbol, or brand. This chapter focuses on the powerful ways in which symbols, brands, and the senses may be developed in a themed or consumer space.