Details

Autor(en) / Beteiligte

• Bartosik-Purgat, Małgorzata
• Filimon, Nela

Titel

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Auflage

1

Ort / Verlag

United Kingdom: Routledge

Erscheinungsjahr

2022

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Consumers make purchasing decisions every day, taking into account their needs, preferences, and beliefs which may change due to various determinants: some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers' needs, perceptions, attitudes, values, and, finally, purchasing behaviour? This edited collection offers a comprehensive description of the consumer behaviour process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behaviour in the 21st century in different European cultures that are characterized by new technologies, including smartphones, augmented reality (AR), the Internet of Things (IoT), Artificial Intelligence (AI), and social media, as well as cultural changes and the Covid-19 pandemic. The first part of this book is devoted to characteristic phenomena in consumer behaviour in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, and prosumers' and consumers' attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland, and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behaviour in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behaviour, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation, and sociology.