Details

Autor(en) / Beteiligte

• Brennan, Linda
• Binney, Wayne
• Parker, Lukas

Titel

Social Marketing and Behaviour Change: Models, Theory and Applications

Auflage

1

Ort / Verlag

Cheltenham: Edward Elgar Publishing

Erscheinungsjahr

2014

Quelle

Edward Elgar Books

Beschreibungen/Notizen

• This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.