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Large Minorities and Small Majorities: Interactive Effects of Inferred and Explicit Consensus on Attitudes
Ist Teil von
Basic and applied social psychology, 2006-09, Vol.28 (3), p.221-231
Ort / Verlag
Philadelphia, PA: Lawrence Erlbaum Associates, Inc
Erscheinungsjahr
2006
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
Two studies demonstrate that minority and majority source information implies consensus, that is a self-generated representation of the numerical strength of the influence group (e.g., 20% for a "minority"). Such consensus inferred from minority/majority source information is contrasted with consensus explicitly provided (e.g., "20%"). Inferred and explicit consensus influence attitudes interactively. When explicit consensus markedly deviated from self-generated inferred consensus (e.g., a "majority of 52%" may appear small), the direction of this discrepancy determined judgments: With relatively high (low) explicit consensus, social influence increased (decreased). In addition, Study 2 showed that the mismatch between inferred and explicit consensus facilitated recall of consensus. Results are discussed within a consensus approach to studying minority and majority influence situations.