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Modern societies are consumer societies, but rigorous research into this dimension has only begun fairly recently. The knowledge that historians and social scientists have produced is impressive, but also bewilderingly diverse and sometimes conflicting. This comprehensive volume seeks to take stock of their work and discuss future research agendas. Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies.
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'This volume will serve as a useful companion to those interested in the history of consumers and consumption and the historiography of these themes.'—Pamela Swett, associate professor and chair, Department of History, McMaster University
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Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies.
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Taking Stock and Forging Ahead: The Past and Future of Consumption History; H.Berghoff & U.Spiekermann
PART I: CONSUMPTION HISTORY TODAY
Consumption History in Europe: an Overview of Recent Trends; H.G.Haupt
Research on the History of Consumption in the USA: An Overview; G.Cross
The Hidden Consumer: Consumption in the Economic History of Japan; P.Francks
Consumption, Identities, and Agency in Africa: An Overview; H.P.Hahn
PART II: CONSUMPTION AND HISTORICAL SUB-DISCIPLINES
The Business of Consumer Culture History: Systems, Interactions, and Modernization; P.W.Laird
Affluence and Sustainability: Environmental History and the History of Consumption; F.Uekoetter
Consumption Politics and Politicized Consumption: Monarchy, Republic, and Dictatorship in Germany, 1900–1939; H.Berghoff Consumption and Space: Inner-City Pedestrian Malls and the Consequences of Changing Consumer Geographies; J.Logemann Continental Europeans Respond to American Consumer Culture: Jürgen Habermas, Roland Barthes, and Umberto Eco; D.Horowitz
PART III: CASE STUDIES
'God's Own Consumers': Billy Graham, Mass Evangelism, and Consumption in the United States during the 1950s; U.A.Balbier
A Historical Herbal: Household Medicine and Herbal Commerce in a Developing Consumer Society; S.Strasser
Science, Fruits, and Vegetables: A Case Study on the Interaction of Knowledge and Consumption in Nineteenth and Twentieth Century Germany; U.Spiekermann
An Ambivalent Embrace: Businessmen, Mass Consumption, and Visions of America in the Third Reich; S.J.Wiesen
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Hartmut Berghoff is the director of the German Historical Institute. Uwe Spiekermann is deputy director of the German Historical Institute.
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1) BROAD SURVEY: The study of consumption has exploded recently, and this volume seeks to reconcile a variety of specialized approaches within a common scholarly discourse.
2) GEOGRAPHIC SCOPE: The examples studied herein range from the US to Argentina to Africa to Japan.
3) TOP SCHOLARS: Beyond Berghoff and Spiekermann, the volume includes contributions from some of the leading figures in the field, including Pamela Laird, Gary Cross, and Daniel Horowitz.