Details

Autor(en) / Beteiligte

• Parackal, Mathew
• Brennan, Mike

Titel

Obtaining purchase probabilities via a web based survey : the Juster Scale and the Verbal Probability Scale

Ist Teil von

• Marketing bulletin, 1998-05 (9), p.67-75

Erscheinungsjahr

1998

Quelle

Business Source Ultimate

Beschreibungen/Notizen

• Considers the use of the World Wide Web for questionnaires, noting the different characteristics and possibilities compared to traditional written or spoken surveys. Reports the findings of a study that compares two purchase probability scales in a Web based survey: a pull-down form of the Juster Scale, and a written version of the Verbal Probability Scale. Identifies considerations to be made when using the Internet to estimate demand for products. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.