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Aside from John Adams, the president who invites the closest comparison with Edmund Burke is Theodore Roosevelt (1858–1919). Yet the parallels between Burke and Roosevelt may not be immediately obvious. Many Americans think they know Theodore Roosevelt, but what they know is his mythic image. A good deal of that image was projected by TR himself, and his creation of an unmistakable persona was an early triumph of modern public relations. Over time, his promotional efforts were enhanced by a confederacy of cartoonists, journalists, merchandisers (selling Teddy bears), sympathetic memoirists, and others who reinforced his image as a fearless