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How we conceptualise future directions of cultural studies depends on how we have conceptualised the origins and genealogy of that discipline. In the UK, two stories of origins have emerged, the textual and the sociological. The future theorisation and analysis of South African cultural studies may follow either story. The textual version is probably dominant within British academia. It locates three texts, Richard Hoggart’sThe Uses of Literacy, E.P. Thompson’sThe Making of the English Working Classand Raymond Williams’sCulture and Society, as the progenitors of cultural studies as an academic field. It is interesting that Raymond Williams has