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This book is a history of an astounding transatlantic
phenomenon, a popular evangelical revival known in America as the
first Great Awakening (1735-1745). Beginning in the mid-1730s,
supporters and opponents of the revival commented on the
extraordinary nature of what one observer called the "great ado,"
with its extemporaneous outdoor preaching, newspaper publicity, and
rallies of up to 20,000 participants. Frank Lambert, biographer of
Great Awakening leader George Whitefield, offers an overview of
this important episode and proposes a new explanation of its
origins. The Great Awakening, however dramatic, was nevertheless
unnamed until after its occurrence, and its leaders created no
doctrine nor organizational structure that would result in a
historical record. That lack of documentation has allowed recent
scholars to suggest that the movement was "invented" by
nineteenth-century historians. Some specialists even think that it
was wholly constructed by succeeding generations, who retroactively
linked sporadic happenings to fabricate an alleged historic
development. Challenging these interpretations, Lambert
nevertheless demonstrates that the Great Awakening was
invented--not by historians but by eighteenth-century evangelicals
who were skillful and enthusiastic religious promoters. Reporting a
dramatic meeting in one location in order to encourage gatherings
in other places, these men used commercial strategies and newly
popular print media to build a revival--one that they also believed
to be an "extraordinary work of God." They saw a special meaning in
contemporary events, looking for a transatlantic pattern of revival
and finding a motive for spiritual rebirth in what they viewed as a
moral decline in colonial America and abroad. By examining the
texts that these preachers skillfully put together, Lambert shows
how they told and retold their revival account to themselves, their
followers, and their opponents. His inquiries depict revivals as
cultural productions and yield fresh understandings of how
believers "spread the word" with whatever technical and social
methods seem the most effective.