Details

Autor(en) / Beteiligte

• Forceville, Charles
• Taylor, John R.
• Wen, Xu

Titel

Multimodality

Ist Teil von

• The Routledge Handbook of Cognitive Linguistics, 2021, Vol.1, p.676-687

Auflage

1

Ort / Verlag

Routledge

Erscheinungsjahr

2021

Link zum Volltext

Quelle

Ebook Central Perpetual and DDA

Beschreibungen/Notizen

• While it is crystal clear that communication can draw on many semiotic resources, research in the humanities has hitherto strongly focused on its verbal manifestations. "Multimodality" labels a variety of approaches and theories trying to remedy this bias by investigating how for instance visuals, music, and sound contribute to meaning-making. The contours of what is developing into a new discipline begin to be discernible. This chapter provides a brief survey of various perspectives on multimodality, addresses the thorny issue of what should count as a mode, and makes suggestions for further development of the fledgling discipline. This chapter provides a brief survey of various perspectives on multimodality, addresses the thorny issue of what should count as a mode, and makes suggestions for further development of the fledgling discipline. Semiotic approaches deserve credit for having initiated the study of non-artistic static visuals that take pride of place in multimodality studies. Most current work on multimodality has been inspired by Hallidayan Systemic Functional Linguistics/Grammar; multimodality is only beginning to be discovered by scholars working within cognitivist paradigms, specifically Conceptual Metaphor Theory. The chapter presents some further thoughts and challenges for future multimodality research. Despite multimodality's popularity, the jury is still out on the thorny issue of what kind of entity or phenomenon should be accorded mode status. The interest in multimodality among linguistics can largely be accounted for by Lakoff and Johnson's trail-blazing view that metaphor is primarily a matter of thought and action and only derivatively a matter of language.