Details

Autor(en) / Beteiligte

• Ioannidis, Anthony
• Mihailidis, Paul
• Fromm, Megan
• Shresthova, Sangita

Titel

Learning to Think Like Your Users

Ist Teil von

• Transformative Media Pedagogies, 2022, p.153-163

Auflage

1

Ort / Verlag

Routledge

Erscheinungsjahr

2022

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• As media producers seek to communicate their messages to the widest audience possible, they often fail to adequately visualize their consumers’ wants and needs. Coupled with fragmented platforms and short user-attention spans, media production is facing incredible challenges. Many students at the Media Academy hope to engage in careers in media production, so articulating and addressing the creator-consumer gap is a critical part of their media literacy education. This essay questions how the next generation of media producers can find success in a chaotic media environment by understanding audience dynamics such as attention scarcity and proliferation of choice, while also reframing the consumer as an active participant in media creation.