Details

Autor(en) / Beteiligte

• Kunova, Vlasta
• Dolinsky, Martin

Titel

Communication intersection—journalist and spokesperson

Ist Teil von

• Current Issues of Science and Research in the Global World, 2015, p.185-190

Ort / Verlag

CRC Press

Erscheinungsjahr

2015

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Journalism cannot work without public relations specialists. Public relations staff is not qualified to work without good contacts with the media. Spokesman is a person who is authorized to communicate with the media and act as an interface between the institution and the media. Journalist and spokesperson both have common objective-to achieve to make their product published in the media. Despite the various communication goals, some of communication products of a journalist and a spokesman have common features.