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The philosophy of technology has a substantive role in constructing ethical universals during an era of globalization. It makes two major contributions to a new generation of media ethics: a critique of the prevailing view of technology as neutral and a human-centered theory of technology. Three applications are pertinent: (1) it prevents us from universals in the Enlightenment tradition; (2) it advocates including alternative technologies in universal theory; and (3) it demonstrates the need for transforming values through education.