Details

Autor(en) / Beteiligte

• Yalin, Li
• Min, Zhao

Titel

Product-harm crisis and perceived betrayal: The moderating effect of cognitive bias

Ist Teil von

• Journal of psychology in Africa, 2022-09, Vol.32 (5), p.500-507

Ort / Verlag

Philadelphia: Routledge

Erscheinungsjahr

2022

Link zum Volltext

Quelle

Taylor & Francis

Beschreibungen/Notizen

• This study utilised an experimental design to examine the moderating effect of cognitive biases (availability of information and herd effect) on the relationship between product-harm crisis and perceived betrayal. In a series of three studies involving 596 young adults (college students: n = 386; female = 51.04%, male= 48.96%; mean age = 21.18 years, SD = 3.50 years) and general population: (n = 210; female= 47.60%, male= 52.40%; mean age= 31.76 years, SD = 12.79 years) we compared whether the single enterprise product-harm crisis perception, group product-harm crisis would lead to higher perceived betrayal. Results from regression analysis and ANOVA indicate that product-harm crisis perceptions predicted perceived betrayal. Group product-harm crisis led to higher perceived betrayal than that of single enterprise product-harm crisis. More importantly, the availability of information and herd effect strengthened the influence of product-harm crisis on perceived betrayal. The present findings are consistent with the theory of attribution of responsibility on crisis management and suggests a need for inclusive crisis management strategies under different perceived crises and cognitive states.