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Climate change and pro-sustainable behaviors: application of nudge theory
Ist Teil von
Journal of sustainable tourism, 2024-06, Vol.32 (6), p.1077-1095
Ort / Verlag
Clevedon: Routledge
Erscheinungsjahr
2024
Link zum Volltext
Quelle
Alma/SFX Local Collection
Beschreibungen/Notizen
This empirical study uses nudge theory to develop conceptual models to predict the pro-sustainable behaviors of visitors. Two sets of antecedents, including the destination level (i.e. destination social responsibility [DSR]) and the individual level (climate change perception), were used as configurations to stimulate the pro-sustainable behavioral intentions of visitors in terms of willingness to sacrifice, eco-behaviors, and localism. The proposed models were tested using partial least squares-structural equation modeling (PLS-SEM) to investigate the net effect of the antecedents and fuzzy-set qualitative comparative analysis (fsQCA) to explore complex configurations leading to the pro-sustainable behavioral intentions of visitors. An interview study with experts was also conducted to develop a framework illustrating transformational drivers of actual pro-sustainable behaviors. Climate change concerns and environmentally responsible destinations appear to be significant predictors of visitors' willingness to sacrifice, localism, and eco-behaviors. Climate change awareness, beliefs, and concerns are necessary for pro-sustainable behavioral intentions. The results highlight the importance of nudge theory and creative practices to enact pro-sustainable behavioral change. The proposed framework offers guidelines at the tactical, strategic, and structural levels to stimulate visitors' actual behaviors toward climate change actions.