Details

Autor(en) / Beteiligte

• Warren, Stephen

Titel

Binge-Watching as a Predictor of Narrative Transportation Using HLM

Ist Teil von

• Journal of broadcasting & electronic media, 2020-05, Vol.64 (2), p.89-110

Ort / Verlag

Philadelphia: Routledge

Erscheinungsjahr

2020

Link zum Volltext

Quelle

PAIS Index

Beschreibungen/Notizen

• This study explores the changing state of television by measuring binge-watching and its association with narrative transportation, using longitudinal data. The analysis based on a Hierarchical Linear Modeling found that the amount of binge-watching had a positive logarithmic association with transportation-the effect power lessens as binge-watching rate increases. Further, one's typical binge frequency weakened the relationship between viewing session length and transportation. Overall, more frequent binge-watching reduces its effect power on transportation. Implications for theory and industry are also discussed.