Details

Autor(en) / Beteiligte

• Lu, Wenyang

Titel

The Value, Foundation and Direction of Marketing Innovation Research in the Era of Big Data

Ist Teil von

• 2021 5th Annual International Conference on Data Science and Business Analytics (ICDSBA), 2021, p.428-432

Ort / Verlag

IEEE

Erscheinungsjahr

2021

Link zum Volltext

Quelle

IEEE Xplore Digital Library

Beschreibungen/Notizen

• At present, big data has been destined from the concept. There is a large number of applications in precision marketing, smart medical, film and television entertainment, finance, education, sports, and security. With the rapid development of cloud computing, Internet of Things, mobile Internet and other supporting industries, big data will have a broader application market space in the future. One of the key contents of research in the current era is the specific application of big data technology, and the application of big data technology in marketing management is also in the scope of its research. Application data technology processing work has the characteristics of fast and convenient. Therefore, we need to focus on studying how to fully apply big data technology in marketing management to improve the level of innovation in marketing management. According to the characteristics of big data technology and the marketing management process, it is fully integrated to improve the marketing efficiency and level.