Details

Autor(en) / Beteiligte

• Tavakoli-Targhi, P.
• Gholipour-Kanani, Y.

Titel

Priority investment components of emotional intelligence effective on marketing with AHP method

Ist Teil von

• 2014 IEEE International Conference on Industrial Engineering and Engineering Management, 2014, p.159-163

Ort / Verlag

IEEE

Erscheinungsjahr

2014

Quelle

IEEE Electronic Library Online

Beschreibungen/Notizen

• This study investigates the priority components of emotional intelligence effective on marketing. It uses the approach of paired comparison. The data for this research was obtained through the use of a questionnaire eliciting information on the priority components of emotional intelligence that are effective on marketing. The research area was small and medium enterprises in industrial zones in Iran and they were assessed via the approach of paired comparison. Results indicate that the empathy component is the most important factor.