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This paper presents a probabilistic approach for logo detection and localization in natural scene images. Two probability distributions are computed, one considering the features extracted from the key points located inside a region and the second refers to shape geometry defined by the key points. The barycentric co-ordinates are considered to define the shape statistics. The performance of the proposed approach has been reported on two publicly available datasets: BelgaLogos and Flickr Logos27. It is shown that statistically significant improvement is achieved over a recently proposed method.