Details

Autor(en) / Beteiligte

• Al-Gasawneh, Jassim
• Alsoud, Malek
• Alhawamdeh, Zead M.
• Bani-Ata, Tomader Jamil
• Alghizzawi, Mahmoud
• Daoud, Mohammad Khalaf

Titel

Exploring the Influence of Digital Marketing Strategies on Enhancing Customer Satisfaction in Contemporary Business Environments

Ist Teil von

• 2024 2nd International Conference on Cyber Resilience (ICCR), 2024, p.1-7

Ort / Verlag

IEEE

Erscheinungsjahr

2024

Link zum Volltext

Quelle

IEEE Xplore

Beschreibungen/Notizen

• This study investigates the complex correlation between digital marketing strategies and consumer satisfaction in contemporary corporate environments. Our study employs various research methods and involves a cohort of 400 individuals. We utilize Partial Least Squares Structural Equation Modeling (PLS-SEM) for comprehensive analysis. The study examines many facets of digital marketing, including social media marketing, content marketing, and SEO, in order to comprehend their combined impact on consumer satisfaction. The findings illustrate the varied influence of digital marketing strategies on consumer contentment. Customized marketing is an essential factor that significantly influences the establishment of client relationships and the enhancement of satisfaction levels. The study emphasizes the substantial impact of the model in generating precise forecasts, underscoring the pivotal role of data-driven decision-making in formulating effective digital strategies. Crucially, our research indicates that companies that attain the most favorable results actively enhance their digital platforms. These organizations actively adapt their tactics to align with changing trends, regularly assess the effectiveness of platforms, and invest in staff training to ensure proficient digital engagement. Integrating client feedback systems is essential as it allows organizations to better their strategies, showcase commitment to consumer satisfaction, and bolster the overall effectiveness of their digital marketing endeavors.