Marketing science (Providence, R.I.), 1989-05, Vol.8 (2), p.129-130
1989
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Details
- Autor(en) / Beteiligte
- Titel
- Commentary--Deciphering Distribution Effects
- Ist Teil von
- Marketing science (Providence, R.I.), 1989-05, Vol.8 (2), p.129-130
- Ort / Verlag
- Linthicum: INFORMS
- Erscheinungsjahr
- 1989
- Quelle
- EBSCOhost Business Source Ultimate
- Beschreibungen/Notizen
- Farris, Olver and de Kluyver begin with the empirical finding that the relationship between distribution and share is nonlinear and increasing (their Figure 1), and weave a model through the many bi-directional relationships between distribution and sales.
- Sprache
- Englisch
- Identifikatoren
- ISSN: 0732-2399eISSN: 1526-548XDOI: 10.1287/mksc.8.2.129Titel-ID: cdi_highwire_informs_marketsci_8_2_129
- Format
- –
- Schlagworte
- Behavior modeling, Brands, Marketing, Marketing mix, Retail outlets, Retail stores, Sales distribution