Details

Autor(en) / Beteiligte

• Grolleau, Gilles
• Ibanez, Lisette
• Mzoughi, Naoufel

Titel

Too much of a good thing? Why altruism can harm the environment?

Ist Teil von

• Ecological economics, 2009-05, Vol.68 (7), p.2145-2149

Ort / Verlag

Elsevier B.V

Erscheinungsjahr

2009

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Success of eco-labeling schemes, broadly defined, varies among products and across countries. Based on a simple theoretical framework, we show that the nature of environmental attributes among products ( i.e., private versus public) and the consumer type ( i.e., egoist versus altruist) shape the overall performance of such schemes. In addition, we demonstrate that altruistic consumers exhibiting a too high willingness to pay for the eco-labeled product can inadvertently prevent egoistic consumers from purchasing it, leading to a sub-optimal outcome in terms of environmental performance. Several policy and managerial implications are drawn.