Details

Autor(en) / Beteiligte

• Tseng, Hsiao-Ting
• Lo, Chia-Lun
• Chen, Chun-Chih

Titel

The Moderation Role of AI-Enabled Service Quality on the Attitude Toward Fitness Apps

Ist Teil von

• Journal of global information management, 2023-01, Vol.31 (1), p.1-20

Ort / Verlag

Hershey: IGI Global

Erscheinungsjahr

2023

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Artificial intelligent technology is rapidly transforming the fitness apps landscape by applying data mining technologies within given parameters. These wide-ranging AI-enabled services improve user interface and enhance customers' experience when exercising with the fitness apps. The current study integrated the four antecedents—technological functions, intrinsic information quality, perceived enjoyment, and social connection—to investigate the moderating influence of AI-enabled service quality on users' attitude toward physical activity. PLS-SEM was used to analyze and validate a sample of 170 participants. The findings posited that individuals' attitude toward physical activity is encouraged by the (1) technological functions (2) intrinsic information quality, and (3) perceived enjoyment. Further, the moderating role of AI-enabled service positively influencing the attitude toward physical activity with technological functions was also established.