Details

Autor(en) / Beteiligte

• Cline, Kenneth

Titel

Signet's technology focus seen driving a loan growth spurt

Ist Teil von

• The American banker, 1995-03, Vol.160 (53), p.6

Ort / Verlag

SourceMedia, Inc

Erscheinungsjahr

1995

Quelle

Nexis Uni

Beschreibungen/Notizen

• Signet Banking Corp is using information technology to expand its loan portfolio. The company reported loan growth for 1994 of 4%, but analysts expect Signet's use of telemarketing and direct mail techniques to boost 1995 loan growth to around 25%. Signet uses a database that identifies prospective customers, then solicits those with good credit via direct mail. The technology may help Signet reduce its expenses by 3.5% in 1995. Signet is expected to earn $1.90 per share in 1995 and even more in 1996.