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The PBS Brand Versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment
Ist Teil von
Journal of broadcasting & electronic media, 2002-06, Vol.46 (2), p.300-320
Ort / Verlag
Philadelphia: Lawrence Erlbaum Associates, Inc
Erscheinungsjahr
2002
Link zum Volltext
Quelle
Taylor & Francis Journals Auto-Holdings Collection
Beschreibungen/Notizen
This study compared viewers' perceptions of public television to competing cable networks and explored the perceived value of public television among its viewers. The authors found that public television still enjoys a positive brand image. The popularity of comparable cable networks did not dilute the brand perception of public television, nor did it change significantly the perceived importance of public television and the audience's viewing behavior.