Details

Autor(en) / Beteiligte

• Theiss, Vanessa
• Noll, Laura

Titel

The Effect of Price Changes in Luxury Goods

Ist Teil von

• Marketing Review St. Gallen, 2022, Vol.39 (1), p.24-31

Ort / Verlag

St.Gallen: Thexis Verlag

Erscheinungsjahr

2022

Link zum Volltext

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• During the COVID-19 crisis, luxury brands responded differently to sales shortfalls: some raised prices while others offered discounts. As research on the effect of price changes in luxury is scarce, a qualitative study was conducted to understand luxury consumers' responses to price changes, provide managerial implications, and extend existing literature.