Sie befinden Sich nicht im Netzwerk der Universität Paderborn. Der Zugriff auf elektronische Ressourcen ist gegebenenfalls nur via VPN oder Shibboleth (DFN-AAI) möglich. mehr Informationen...
Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility
Ist Teil von
Social media + society, 2020-04, Vol.6 (2)
Ort / Verlag
London, England: SAGE Publications
Erscheinungsjahr
2020
Quelle
Sociological Abstracts
Beschreibungen/Notizen
This research explores how social validation, measured through trusted endorsements and bandwagon heuristics, influence the credibility of misinformation on Instagram. Using experimental design, this study found that trusted endorsements (i.e., the liking of content by a trustworthy or reputable source) significantly impacted the credibility of misleading content on Instagram. Perceived message credibility was greater when a fabricated post was endorsed by a trustworthy personality. Findings provide insights into how message credibility is evaluated on a social media platform like Instagram in the context of misinformation.