Details

Autor(en) / Beteiligte

• Park, Jore
• Fables, Wylci
• Parker, Kevin R
• Nitse, Philip S

Titel

The Role of Culture in Business Intelligence

Ist Teil von

• International journal of business intelligence research, 2010-07, Vol.1 (3), p.1-14

Ort / Verlag

Hershey: IGI Global

Erscheinungsjahr

2010

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Global business intelligence will struggle to live up to its potential if it fails to take into account, and accurately interpret, cultural differences. This paper supports this assertion by considering the concept of culture, explaining its importance in the business intelligence process, especially in foreign markets, and demonstrating that attention to culture is currently inadequate in most international business intelligence efforts. Without a tool capable of modeling social interaction in disparate cultures, BI efforts will under perform when extended to the global arena. The Cultural Simulation Modeler is examined as a means of enhancing essential cultural awareness. The core components of the modeler are explained, as are the limitations of automated information gathering and analysis systems.