Details

Autor(en) / Beteiligte

• Parish, Jane A
• Karisch, Brandi B

Titel

Determining Interest in YouTube Topics for Extension-Authored Video Development

Ist Teil von

• Journal of extension, 2013-12, Vol.51 (6)

Ort / Verlag

Extension Journal, Inc

Erscheinungsjahr

2013

Quelle

Free E-Journal (出版社公開部分のみ）

Beschreibungen/Notizen

• With an audience of over 1 billion users per month, YouTube is an attractive medium for delivering Extension programming. Amidst growing competition for viewership, determining content that is in demand by Extension clientele on YouTube is a daunting challenge that Extension educators face. The YouTube Search function of Google Trends and monitoring of existing YouTube views for related content can help guide topic selection in developing Extension-authored video content. Example applications of these tools are detailed to show how to select relevant YouTube topics with viral appeal and extend the reach of Extension programming.