Details

Autor(en) / Beteiligte

• Murphy, Patrick E

Titel

Research in marketing ethics: Continuing and emerging themes

Ist Teil von

• Recherche et applications en marketing (English edition), 2017-09, Vol.32 (3), p.84-89

Ort / Verlag

London, England: SAGE Publications

Erscheinungsjahr

2017

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• This article discusses both longstanding and emergent research themes in marketing ethics. It begins with a section on definitions and moves to an examination of research on: consumer ethics, product issues, pricing questions, channels challenges, and two emerging trends having to do with advertising and promotion. A latter part of the article provides a number of suggestions for junior scholars in conducting research on topics in marketing ethics. It concludes with a few thoughts on teaching marketing ethics and a mention of privacy as an area of growing ethical concern in marketing.