Details

Autor(en) / Beteiligte

• Tunnard, Christopher R.
• Haines, Philip

Titel

Destination marketing systems: a new role for tourist board marketing in the information age

Ist Teil von

• Journal of vacation marketing, 1995-07, Vol.1 (4), p.392-399

Ort / Verlag

Thousand Oaks, CA: SAGE Publications

Erscheinungsjahr

1995

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Sweeping changes in the world-wide travel industry in recent years have left tourist boards trying to adapt their missions, marketing and organisations to new models, with widely varying levels of success. Instead of growing closer, in many cases the public and private sectors have been drawn further apart, leaving older, overstaffed and outmoded governmental organisations trying to impose their authority on more nimble, fonvard looking private sector companies.