Details

Autor(en) / Beteiligte

• Divine, Richard L.
• Wilson, J. Holton

Titel

The Influence of Staffing and Scheduling Factors on the Recruiting Effectiveness of the Marketing Principles Course

Ist Teil von

• Journal of marketing education, 1998-12, Vol.20 (3), p.219-225

Ort / Verlag

Thousand Oaks, CA: Sage Publications

Erscheinungsjahr

1998

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• This study examined the impact of scheduling and staffing decisions on the recruiting effectiveness of different sections of marketing principles. Results of a path analysis indicate that recruiting effectiveness is directly affected by course evaluations and time format and indirectly affected by the instructor's education level and the class size.