Details

Autor(en) / Beteiligte

• Lee, Moonkyu
• Ulgado, Francis M

Titel

Consumer evaluations of fast-food services: a cross-national comparison

Ist Teil von

• The Journal of services marketing, 1997-02, Vol.11 (1), p.39-52

Ort / Verlag

Santa Barbara: MCB UP Ltd

Erscheinungsjahr

1997

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• A growing number of US fast-food franchises are expanding operations to overseas markets. Critical to the success of these service firms is an understanding of the way consumers in foreign markets evaluate their services. Reports the findings of a study that examined and compared the expectations and perceptions of US customers with those of South Korean clients about an international fast-food chain. Reveals several important differences between the two groups of customers. Discusses the implications of the results for US fast-food companies in international markets.