Details

Autor(en) / Beteiligte

• Hoon Ang, Swee
• Jung, Kwon
• Keng Kau, Ah
• Meng Leong, Siew
• Pornpitakpan, Chanthika
• Jiuan Tan, Soo

Titel

Animosity towards economic giants: what the little guys think

Ist Teil von

• The Journal of consumer marketing, 2004-05, Vol.21 (3), p.190-207

Ort / Verlag

Santa Barbara: Emerald Group Publishing Limited

Erscheinungsjahr

2004

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Respondents from five Asian countries were surveyed in terms of their consumer ethnocentrism, animosity, and attribution towards the USA and Japan in the context of the Asian economic crisis. The results indicated that the more severely hit a country was, the more ethnocentric respondents were. In general, animosity towards the USA was higher than towards Japan with regard to the Asian crisis. Koreans held the greatest stable animosity towards the Japanese because of the atrocities experienced during the Second World War. Respondents attributed the blame of the Asian crisis more to themselves. They also felt that they and the Japanese could have controlled the turn of events during the crisis. Implications arising from the findings are discussed.