Details

Autor(en) / Beteiligte

• de Chernatony, Leslie
• Harris, Fiona
• Dall'Olmo Riley, Francesca

Titel

Added value: its nature, roles and sustainability

Ist Teil von

• European journal of marketing, 2000-02, Vol.34 (1/2), p.39-56

Ort / Verlag

Bradford, West Yorkshire: MCB UP Ltd

Erscheinungsjahr

2000

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Much has been written about the strategic importance of added value as a means for achieving competitive advantage, but little attention has been paid to the meaning of the term "added value". For the concept to realise its purported advantages, a better understanding of added value is crucial. To gain greater insight into the concept we undertook depth interviews with 20 leading-edge brand experts to explore their views about the nature, roles and sustainability of added value. We conclude that added value is a multidimensional construct, playing diverse roles, and interpreted in different ways by different people. The more sustainable added values are the emotional values.