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Soft Power, Sports Mega-Events and Emerging States: The Lure of the Politics of Attraction
Ist Teil von
Global society : journal of interdisciplinary international relations, 2013-10, Vol.27 (4), p.521-536
Ort / Verlag
Taylor & Francis
Erscheinungsjahr
2013
Link zum Volltext
Quelle
Worldwide Political Science Abstracts
Beschreibungen/Notizen
This article highlights and analyses a hitherto largely neglected dimension to
the growing agency of large developing countries in global affairs: their
hosting of international sports mega-events. Why are large developing countries
hosting sports mega-events and what does this contemporary phenomenon tell us
about the significance of, for example, the Olympics and the World Cup in global
affairs? We explore these questions through brief examination of the cases of
the three most active sports mega-event hosting states in recent times: Brazil,
China and South Africa. The 2008 Beijing Olympics, the 2010 World Cup in South
Africa, and the upcoming 2014 World Cup and 2016 Olympic Games in Brazil provide
interesting examples with which to explore developing country agency in the
international system and in particular the discursive basis of that agency. We
see the hosting of sports mega-events as the practice of public diplomacy by
states to both demonstrate existing soft power capability as well as pursue its
further enhancement.