Details

Autor(en) / Beteiligte

• Pigg, Stacey
• Scheper, Lindsey Ray

Titel

When Extension and Rhetorical Engagement Meet: Framing Public Audiences for Agricultural Science Communication

Ist Teil von

• Technical communication quarterly, 2022-10, Vol.31 (4), p.385-400

Ort / Verlag

Oxford: Routledge

Erscheinungsjahr

2022

Quelle

Taylor & Francis

Beschreibungen/Notizen

• This article reports from a qualitative case study exploring how a team of agricultural scientists framed their nonscientific audiences for science communication. Our results indicate communication audiences and strategies were shaped by state extension systems. As a result, we argue that technical communicators can contribute to agricultural science communication teams by modeling rhetorically engaged communication and building capacity for audiences overlooked by extension models most focused on economic impact.