Details

Autor(en) / Beteiligte

• Browning, Victoria
• So, Kevin Kam Fung
• Sparks, Beverley

Titel

The Influence of Online Reviews on Consumers' Attributions of Service Quality and Control for Service Standards in Hotels

Ist Teil von

• Journal of travel & tourism marketing, 2013-01, Vol.30 (1-2), p.23-40

Ort / Verlag

Binghamton: Taylor & Francis Group

Erscheinungsjahr

2013

Quelle

Taylor & Francis Journals Auto-Holdings Collection

Beschreibungen/Notizen

• Online travel reviews are emerging as a powerful source of information affecting tourists' pre-purchase evaluation of a hotel organization. This trend has highlighted the need for a greater understanding of the impact of online reviews on consumer attitudes and behaviors. In view of this need, we investigate the influence of online hotel reviews on consumers' attributions of service quality and firms' ability to control service delivery. An experimental design was used to examine the effects of four independent variables: framing; valence; ratings; and target. The results suggest that in reviews evaluating a hotel, remarks related to core services are more likely to induce positive service quality attributions. Recent reviews affect customers' attributions of controllability for service delivery, with negative reviews exerting an unfavorable influence on consumers' perceptions. The findings highlight the importance of managing the core service and the need for managers to act promptly in addressing customer service problems.