Details

Autor(en) / Beteiligte

• Tyler, Jill

Titel

Media Clubs: Social Class and the Shared Interpretations of Media Texts

Ist Teil von

• The Southern communication journal, 2010-09, Vol.75 (4), p.392-412

Ort / Verlag

Memphis: Taylor & Francis Group

Erscheinungsjahr

2010

Quelle

Taylor & Francis Journals Auto-Holdings Collection

Beschreibungen/Notizen

• This study explores the discursive practices of media clubs-groups of friends who gather for the purpose of consuming, interpreting, and talking about media messages. Using participant observation, qualitative interviewing, and critical discourse analysis, this study explores media interpretation and explicates the ways in which the microinteractions of friends and the macrostructures of society are mutually constituted in everyday discourse. Five interpretive strategies are identified in the discourse of media clubs: (a) privileging personal experience, (b) negotiating similarity and agreement, (c) establishing moral stances, (d) maintaining the status quo, and (e) arguing aesthetic value. These strategies serve to solidify interpersonal relationships, which, in turn, constitute social hierarchies and structures, stabilizing social membership.