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The influence of emotions on customer's cognitive evaluations and satisfaction in a service failure and recovery context
Ist Teil von
The Service industries journal, 2008-05, Vol.28 (4), p.497-512
Ort / Verlag
London: Routledge
Erscheinungsjahr
2008
Quelle
Business Source Ultimate【Trial: -2024/12/31】【Remote access available】
Beschreibungen/Notizen
The aim of this paper is to explore the relationship between customers' negative emotions after a failure, their cognitive evaluations of the recovery process, and the overall or cumulative satisfaction in a service context. Two different constructs measure a customer's cognitive evaluations of the recovery process: disconfirmation of expectations and perceived justice. The proposed model is tested on a sample of financial service customers who suffered some type of failure. The results indicate that emotions have an indirect effect on overall or cumulative satisfaction through cognitive evaluations.