Details

Autor(en) / Beteiligte

• Ma, Peng
• Li, Kevin W.
• Wang, Zhou-Jing

Titel

Pricing decisions in closed-loop supply chains with marketing effort and fairness concerns

Ist Teil von

• International journal of production research, 2017-11, Vol.55 (22), p.6710-6731

Ort / Verlag

London: Taylor & Francis

Erscheinungsjahr

2017

Link zum Volltext

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• We investigate closed-loop supply chains (CLSCs) under four reverse channel structures where a central planner, a manufacturer (M), a retailer (R) or a third party (T), respectively, serves as the collector of used product and demand depends on R's marketing effort. We derive supply chain profitability under both the centralised and decentralised CLSCs and furnish the optimal marketing effort, collection rate and pricing decisions for the supply chain members. We then extend the base models along two directions: the first extension incorporates R's distributional fairness concerns into the M collection model and the second extension considers potential recycle cost advantages by R and T compared to the M collection model.