Details

Autor(en) / Beteiligte

• Skudiene, Vida
• Auruskeviciene, Vilte
• Sukeviciute, Laura

Titel

Internationalization Model Revisited: E-marketing Approach

Ist Teil von

• Procedia, social and behavioral sciences, 2015-12, Vol.213, p.918-924

Ort / Verlag

Elsevier Ltd

Erscheinungsjahr

2015

Quelle

ScienceDirect Journals (5 years ago - present)

Beschreibungen/Notizen

• Widely used internationalization theories (e.g. Uppsala model) unfortunately do not explain phenomenon of accelerated and rapid internationalization. E-marketing role in the process of firms’ business expansion outside the national boarders has not been evaluated. As the Internet, ICT and e-marketing provided new opportunities for developing business abroad, internationalization model has to be adapted to accommodate a changed environment (Becker, 2012). The aim of the paper is to propose a revisited conceptual internationalization model from e-marketing perspective. The designed conceptual internationalization model integrates revisited internationalization antecedents – information availability and usage, international mindset, international business networks and communication interactivity - and e-marketing strategy and tactics perspective leading to internationalization process success.