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Autor(en) / Beteiligte
Titel
The mediating role of organizational complexity between enterprise resource planning and business model innovation
Ist Teil von
  • Industrial marketing management, 2020-01, Vol.84, p.328-341
Ort / Verlag
Elsevier Inc
Erscheinungsjahr
2020
Link zum Volltext
Quelle
Elsevier ScienceDirect Journals Complete
Beschreibungen/Notizen
  • Almost any firm faces a change during its life that requires a redefinition of the business model to be more innovative, namely business model innovation (BMI) that designs an architecture to create, capture and deliver value to customers in the marketplace and society. These changes are a great opportunity to improve revenue and costs, but the associated organizational complexity also has drawbacks, due to the set of interrelationships and linkages within the firm. This situation could be even more relevant for firms that implement Enterprise Resource Planning (ERP), due to the complexity of the software and also the difficult implementation process in the organization. In order to fill this gap, this study analyses 104 firms that have implemented ERP and deal simultaneously with BMI. The research objective is therefore to test the role of organizational complexity between ERP and BMI. Specifically, the aim is to test the mediating role of organizational complexity between ERP and BMI. Our findings reveal that organizational complexity mediates between ERP and BMI. Important implications for researchers and managers are provided to optimize ERP implementation so as to obtain a higher return on the costs and revenue associated with BMI. •Organizational complexity of business model innovation is a great opportunity to improve revenue and costs but also has implementation drawbacks.•There is a growing need to align enterprise resource planning with organizational complexity in business model innovation environments.•Important implications for researches and managers arise in the optimization of enterprise resource planning implementation.
Sprache
Englisch
Identifikatoren
ISSN: 0019-8501
eISSN: 1873-2062
DOI: 10.1016/j.indmarman.2019.09.007
Titel-ID: cdi_crossref_primary_10_1016_j_indmarman_2019_09_007

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